Imaginate's Virtual Reality shines at MWC16



At Mobile World Congress, for the second year running, Virtual Reality played a big part of the proceedings. Other than the big smartphone makers, likes of Hewlett Packard Enterprises, AT&T, IBM UK, Government of Catalonia also followed suit and offered mindblowing Virtual Reality experiences, albeit for entertainment.
The stage as it was set up with Imaginate's solution and gear.

Virtual Reality for Enterprise Marketing was the newest trend that caught everyone's attention. We are proud to announce that Imaginate played a stellar role in this area by offering Connected Car interactive VR experience. Through the journey in VR of a Smart City, participants (usually CIOs, Sales Directors) drove, sped, walked, enjoyed and ultimately experienced context based solutions of our partner viz., smart parking solution before parking lot, mobile payment solution before payment, etc. This proved to be a unique way of marketing one's business solutions by engaging the target user in a user controlled immersive experience.
Slow down, engage and enjoy the Smart City Drive.

Personalization of the experience made it even more sweeter, when the participants were pleasantly surprised to hear their names during the journey. With gesture based interactive input, the experience was very interactive unlike a passive roller coaster ride used for entertainment. Check out some of the pictures below.
And it was also thoroughly entertaining for every participant.
Interested in checking out further info about the experience? Please drop us a line -
Video Testimonial from Rajiv Makhni, Founder of Gadget Guru.
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